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🎁 프라임 커뮤니티 가입 시 혜택

1.매주 수요일 8시 마케팅 라이브 강의 무료 수강 기회 제공

2.15만원 상당 마케팅 전자책 특별 할인

3. 35시간 분량 <텍스트 마케팅 마스터 강의 VOD> 특별 할인 (정가 550,000원)

✍️ 1:1 마케팅 진단 컨설팅 후기

✍️무료 강의 후기

팔리는 글쓰기 하나로 1년만에 매출이 10배 늘었습니다.

결국 마케팅부터 브랜딩까지 모든 과정이 텍스트에서 출발하기 때문입니다.

저는 마케팅 관련 서적만 30권 가까이 읽었습니다. 그런데 결론은 하나로 통했습니다.

'컨텍스트' - 여기서 배운 마케팅 이론들을 내 콘텐츠에 적용할 수 있는가?

콘텐츠를 만들기 위해서는 글쓰기가 필수적입니다.

스레드, 블로그는 애초에 텍스트 마케팅이고,

릴스, 유튜브 조차도 영상을 기획하고 대본을 쓰는 과정이 반드시 선행되어야하기 때문입니다.

상세페이지, 상품 기획, 세일즈까지. 그 어떤 것도 글쓰기가 핵심이 되지 않는 파트가 없습니다.

아무리 값비싼 마케팅 지식을 얻어도 그것을 글로 풀어낼 수 없다면 아무 의미가 없다는 것을 알게됐습니다.

제가 7년간 1억원을 들여 배웠던 블로그 마케팅부터, 릴스 마케팅, 유튜브 마케팅, 그리고 제가 직접 2년간 4,000개의 글을 쓰며 쌓은 스레드 마케팅 노하우를 다른 사람에게 가르쳐보면서 그 생각은 확신이 됐습니다.

SEO에 맞게 블로그 글쓰는법, 터지는 릴스 만드는법, 유튜브 영상 찍을 때 필요한 장비, 편집 툴, 편집 순서, 스레드 글 반응 잘나오게 쓰는법, 이런것들을 가르쳤습니다.

그런데 다들 실행조차 못했습니다. 왜냐, 소프트웨어(마케팅 스킬)가 아무리 뛰어나봤자, 하드웨어(마인드셋, 내면, 무의식, 인사이트)가 미완성 상태이면 콘텐츠 제작 시스템이 돌아갈 수가 없기 때문입니다.

그래서 이번엔 하드웨어부터 바꿔보자하고 두개의 파트로 나누어

하드웨어부터 소프트웨어까지 모든 것들을 가르쳐봤습니다.

PART 1. 하드웨어 설계

1주차 | 에너지 관리

대표가 온전히 사업에 몰입하고, 지속할 수 있도록
집중력을 빼앗는 요소와 과도한 부하를 줄이고, 중요한 일에 에너지를 투입하는 방법을 배웁니다.

2주차 | 잠재의식

반복적으로 실패하는 상황을 만드는 무의식적인 패턴을 과거를 통해 발견합니다.
사업의 성장을 막는 내면의 저항과 두려움을 이해하고 성공으로 가는 선택을 하게 됩니다.

3주차 | 정체성 설계

현재의 자신을 만든 신념과 정체성을 점검합니다.
원하는 삶과 사업에 어울리는 새로운 정체성을 정의하고 삶의 기준과 원칙을 세웁니다.

기준과 원칙을 지킴으로써 절대 무너지지 않는 사업을 할 수 있게 됩니다.

4주차 | 목적의식

왜 이 사업을 하는지, 무엇을 이루고 싶은지 명확히 합니다.
목표를 넘어 삶과 사업을 움직이는 분명한 목적을 발견합니다.

5주차 | 원칙과 돈

돈에 대한 관점과 사업가로서 지켜야 할 원칙을 정립합니다.
단기적인 이익에 흔들리지 않고 오래 성장할 수 있는 의사결정 기준을 세웁니다.

6주차 | 사명의 전략화

추상적인 사명을 실제 사업 전략으로 전환합니다.
자신이 돕고 싶은 사람과 제공할 가치, 시장에서 차지할 위치(포지셔닝)를 구체화합니다.

7주차 | 사업가적 프레임

고객, 돈, 실패, 경쟁, 시간과 기회를 바라보는 관점을 바꿉니다.
실무자의 시선에서 벗어나 대표로서 판단하고 결정하는 사고체계를 만듭니다.

PART 2. 소프트웨어 설계

8주차 | 상품 설계

완성된 하드웨어와 고객이 원하는 결과를 중심으로 상품을 기획하고,

가격·구성·상세페이지·구매 퍼널까지 설계합니다.

9주차 | 카피라이팅 & 텍스트 마케팅

스레드·블로그

사람을 움직이는 글과 브랜드의 메시지를 설계합니다.
스레드와 블로그를 활용해 꿈의 고객을 모으고 신뢰를 축적하는 텍스트 마케팅을 배웁니다.

모든 마케팅은 텍스트에서 시작되기에 마케팅의 가장 기본을 배우게됩니다.

10주차 | 영상 마케팅

릴스·유튜브

텍스트로 정리한 메시지를 영상 콘텐츠로 확장합니다.
릴스와 유튜브의 기획, 대본, 후킹, 콘텐츠 구조와 채널 운영 전략을 배웁니다.

11주차 | 세일즈

잠재고객의 문제를 정확히 진단하고 자연스럽게 구매 결정을 돕는 방법을 배웁니다.
상담, 제안, 가격 전달, 거절 대응과 계약까지 세일즈의 전 과정을 익힙니다.

12주차 | 퍼스널 브랜딩 & 최종발표회

대표의 철학, 메시지, 이미지와 존재감을 하나의 브랜드로 통합합니다.
사람들이 기억하고 신뢰하며 선택하는 대표의 포지션을 완성합니다.

대표가 곧 브랜드임을 인지할 수 있게 합니다.

그리고 저와의 컨설팅을 통해 이 과정을 수료한 수강생들은

다음과 같은 결과를 만들어냈습니다.

(더 많은 후기는 화면 상단에 이미지들을 클릭해보세요)

여러분도 실패를 통과하여 꾸준하게 우상향하는 사업을 하고 싶다면

하드웨어와 소프트웨어를 고루 갖춘 사업가가 되어야합니다.

제가 그 과정을 돕겠습니다. 환영합니다. 이제 프라임에서 성공을 습관처럼 하는 삶을 얻으세요.

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그 과정을 돕겠습니다. 환영합니다. 이제 프라임에서 성공을 습관처럼 하는 삶을 얻으세요.",[646],{"_428":647,"_182":428,"_648":649},"하드웨어와 소프트웨어를 고루 갖춘 사업가가 되어야합니다. 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